Dine About Oakland: Café Noir

June 15, 2009

Last weekend, we had a chance to visit the newly-opened Café Noir (on Auto Row at Webster) at long last. We’ve been watching and waiting for this place to open for as long as we’ve lived in the neighborhood, and had been getting pretty nervous in recent months when the renovations looked done but nothing seemed to be happening. Finally, though, this little café on Auto Row next to Mua opened its doors last month with a limited menu of coffee, pizza, and crêpes. We took our next free weekend morning to go for a walk and try it out.

First, the food. We were there for breakfast, so we passed on the pizza and opted for crêpes and coffee instead. The menu is pretty tiny right now; our options were a ham and cheese savory crêpe, several sweet crêpes (lemon, Nutella, blueberry, and/or sugar), or a croissant. On the coffee front, we could choose from the typical espresso drinks, but they don’t currently offer “real” coffee, which was a bit of a disappointment for D., who generally prefers drip. But the latte and macchiato, made with Ritual espresso beans, were great, so it worked out. (On a side note, though, I’d still prefer to see Blue Bottle beans here, since they roast here in Oakland—but I know both have their fans!)

The crêpes (we chose blueberry and Nutella-blueberry) were good, though I’d have preferred a wider range of choices. A non-meat savory option would be a good place to start, and it would also be nice to have a bigger assortment of pastries to choose from. (In fairness, I think this place currently opens at 11 am—though that’s a guess, since frustratingly no hours were posted—so it’s not trying to play the breakfast game. But they might be wise to test the waters on that, since there aren’t too many spots to get morning coffee and pastries in the stretch between downtown and Piedmont. In fact, I’d be really psyched if they’d strike up a deal with La Farine, which is getting ready to open its third Oakland location on Piedmont Avenue, to get French pastries for the morning rush.)

Some of the pizza we didnt get to try (from the Cafe Noir website)

Some of the pizza we didn't get to try (from the Cafe Noir website)

The pizza options are similarly limited, but I’m actually okay with that, provided there’s at least one solid veggie option each day. (Arizmendi gets by on just a single option, after all—but the key is to make sure it’s a strong one.) The menu is intermittently posted on the Café Noir blog, so hopefully once things get going, they’ll update this more regularly. We’d certainly check this site to decide whether to head over for lunch on weekend afternoons. We didn’t try the pizza, and neither did anyone else who was there at the time, so we didn’t get to catch a glimpse of it. But at some point we’ll make a repeat visit to see how it is, since the atmosphere was lovely (and since they’re in the process of getting a liquor license, and it’s hard to beat good pizza and local brews on a summer afternoon!)

And then there’s the space. The interior is very nicely done (as well it should be, after years of renovation!), though on this visit we had the Labradane in tow so we opted for an outside table. (There weren’t any set up when we arrived, but the owner, who was very friendly and accommodating in general, was quick to bring one out for us.) The main problem with the space was simply that it was empty. One other couple was having breakfast at the counter when we arrived, and the guy from the bike store down the street swung by for a coffee, but otherwise, it was just one big empty space crying out for people. I have a feeling that if and when this place gets its groove going, the vibe will change completely—it looks like the kind of space that should be buzzing with conversation and motion.

Cafe Noir interior

Cafe Noir interior (from the website)

I can’t help but think that Café Noir is a little ahead of its time (which is pretty ironic given the three years it took to finally open!) We sat out on the Webster Street plaza that doubles as a parking lot and car showroom, so cars periodically drove right past our table, bumping over the stones and sidewalks. And, of course, that’s exactly what they designed this plaza for, so it’s hard to complain. The Avis Rent-A-Car garage entrance is just two doors down and a dumpster and grease bin sit a few yards away. The funny thing, though, is that it’s not hard to envision this plaza post-Auto Row, when a few planters might carve out a separate patio area, people will sit and look out on Broadway as they drink a morning latte or an afternoon beer, and the only traffic will be the bikes headed to and from the bike shop or people en route to the martial arts/yoga studio that now sits in the middle of the block. For now, though, these are the pioneers.

Walking back home, I took note of the many changes in the works on this stretch of Auto Row: Bay Bridge Chrysler, which is slated to close and currently shares space (and another beautiful plaza) with Z Café and Bar; the empty Kia dealer; the parking lot on 27th that’s temporarily housing Audi of Oakland’s stock but has a giant “for lease” sign up (and a really cool abandoned diner at the back of the lot). Just up the street are a mish-mash of businesses: a newish art gallery (which sadly seems to be closed, at least for right now), auto repair shops that have been here for decades, a brand-new children’s gymnastics studio that took the plunge and moved down here from a posher Piedmont Avenue space. And, of course, dozens of empty storefronts that once housed auto dealers, repair shops, and other related businesses. The whole corridor is oozing with potential (some of which, hopefully, will be better articulated by the Broadway/Valdez District Specific Plan process that recently launched). It just can’t quite figure itself out.

Anyway, while we weren’t blown away by our first visit, we’ll certainly be back to see where Café Noir takes this thing. (Plus, the value of good espresso in the neighborhood shouldn’t be underestimated!) If they can hang in there while Auto Row sorts itself out (and until Kaiser opens its new hospital a few blocks up the street), they may be onto a great thing.

Update, 09/18/09: Café Noir now has a beer and wine license and is open for dinner Thursday through Sunday, so we headed there to check it out one recent Saturday night. We tried the special pizza of the day—roasted pasilla peppers, green onions, and four cheeses—along with a mixed greens salad; both were quite tasty. D. deemed the wood-oven pizza “not as good as Marzano, but better than Arizmendi,” though I’d argue that it’s not actually the same style of pizza as Arizmendi, so it’s hard to compare the two. Still, we got in and out with pint of beer each for under $30, which is not bad at all; we’ve never managed that at Marzano! Café Noir continues to have problems filling the space, which may stem in part from their fluctuating hours as they get licenses and such sorted out. While we were there, a few people poked their heads in and murmured things about how there wasn’t much happening—I presume they then headed next-door to Mua for music and cocktails. But I actually think that’s one of the best things about Café Noir: it’s not trying to be a place to be seen. While we were there, one group was celebrating a birthday, while another couple was having crepes and coffee in the upstairs lounge-like area. It’s definitely a place you could take kids, in contrast to a lot of the new Uptown spots. And it seems like it would be a perfect place to work on a rainy winter night, since they also have free wireless. So, yeah. They still need some more people to really get their groove on, but slowly things seem to be coming together.

(They have also changed their morning hours, and now open at 7 am. The guy at the counter says they also do take-out.)

Grade: B+
Price: $



  1. We tried to go there a few weeks back on a Friday morning. Their sign said they opened at 9am but 9am came and went and there were no signs of life. We ended up at Z instead.

    That said, I’m hoping Cafe Noir takes off, and I greatly share your optimism and hope for the future of Auto Row.

  2. Yeah, we were similarly puzzled by the hours. (I don’t think there was a sign up at all by the time we went—maybe because the hours are still in flux?) We went by the hours listed on Yelp (11 am to 3 pm), but I think those are wrong too. Might explain some of the emptiness, though!

  3. Pretty accurate review. My group (Friends of Biff’s-the cool diner you mentioned) has been holding meetings there for the past month; while the pizza and espresso are great, they need the crowds. Of course, middle of the day on a Tuesday does not see many people out and about. Great staff and great space though.

  4. Thanks Chip—and I didn’t realize you were one of the people involved in the Biff’s project! (I’d heard a few months ago that there were some people interested in restoring it, but nothing more.) Would love to hear more about that project as it moves forward, since we’d be excited to see that site back in play, too.

    (Also, a postscript on the hours: Café Noir now has its hours—currently 9 am to 3 pm—up in large letters on the window. There’s also a sandwich board in the Broadway median now, which should help draw some attention their direction, too.)

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